Radio Disney will run on-air and Web promotions tied to Viva Piñata's music.
- Main article: Burger King toys
For a limited time in October 2007, Burger King released 8 different piñata toys made by the Little Tikes toy company. Each piñata can be opened to reveal 1 of 2 possible different toys within it.
Schools in New York, Los Angeles and Chicago have distributed a million book covers promoting the show.