Difference between revisions of "Marketing partnerships"

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==Burker King==
 
==Burker King==
 
:''Main article:'' [[Burger King toys]]
 
:''Main article:'' [[Burger King toys]]
For a limited time in the month of October, 2007, Burger King released 8 different Pinata toys made by the Little Tikes toy company. Each toy can be opened to reveal 1 of 2 possible different toys within it.  
+
For a limited time in October 2007, Burger King released 8 different piñata toys made by the Little Tikes toy company. Each piñata can be opened to reveal 1 of 2 possible different toys within it.
 
 
  
 
==Schools==
 
==Schools==
 
Schools in New York, Los Angeles and Chicago have distributed a million book covers promoting the show.
 
Schools in New York, Los Angeles and Chicago have distributed a million book covers promoting the show.

Revision as of 12:56, 23 August 2008

Microsoft Game Studios has formed marketing partnerships with the following organizations to help promote Viva Pinata.

Kellogg's

CerealBox.jpg

Characters from the tv show will appear on 70 million boxes of Kellogg's cereals.

There is also an exclusive Kellogg’s Viva Pinata Music Video available from the Xbox Live Marketplace via a download code available in marked packages of Pop Tarts.


Radio Disney

Radio Disney will run on-air and Web promotions tied to Viva Piñata's music.


Target

Rare will offer digital in-game accessories for piñatas (sunglasses, hats, etc.) via an "unlock code" exclusively from Target stores.


Burker King

Main article: Burger King toys

For a limited time in October 2007, Burger King released 8 different piñata toys made by the Little Tikes toy company. Each piñata can be opened to reveal 1 of 2 possible different toys within it.

Schools

Schools in New York, Los Angeles and Chicago have distributed a million book covers promoting the show.