Difference between revisions of "Playmates Toys, Inc."
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Playmates Toys has entered into a multi-year licensing agreement with [[Microsoft]] and [[4Kids Entertainment]], and will have the exclusive master toy rights for a full range of [[Viva Pinata]] products including interactive and electronic character-based figures, electronic hand held games, playsets, and role-play items. The initial launch of Viva Pinata toys is anticipated to be available at retail in the United States and Canada by Fall 2007. | Playmates Toys has entered into a multi-year licensing agreement with [[Microsoft]] and [[4Kids Entertainment]], and will have the exclusive master toy rights for a full range of [[Viva Pinata]] products including interactive and electronic character-based figures, electronic hand held games, playsets, and role-play items. The initial launch of Viva Pinata toys is anticipated to be available at retail in the United States and Canada by Fall 2007. | ||
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Latest revision as of 05:55, 7 September 2008
Playmates Toys is a Costa Mesa, California toy manufacturer and a subsidiary of Hong Kong-based Playmates Holdings Ltd which was founded in 1966.
Playmates Toys has entered into a multi-year licensing agreement with Microsoft and 4Kids Entertainment, and will have the exclusive master toy rights for a full range of Viva Pinata products including interactive and electronic character-based figures, electronic hand held games, playsets, and role-play items. The initial launch of Viva Pinata toys is anticipated to be available at retail in the United States and Canada by Fall 2007.
