Marketing partnerships
From PinataIsland.info, the Viva Piñata wiki
Microsoft Game Studios has formed marketing partnerships with the following organizations to help promote Viva Pinata.
Contents
Kellogg's
100px 65px 100px Characters from the tv show will appear on 70 million boxes of Kellogg's cereals.
Radio Disney
Radio Disney will run on-air and Web promotions tied to Viva Piñata's music.
Target
Rare will offer digital in-game "accessories" for piñatas (sunglasses, hats, etc.) via an "unlock code" exclusively from Target stores.
Schools
Schools in New York, Los Angeles and Chicago have distributed a million book covers promoting the show.