Marketing partnerships

Microsoft Game Studios has formed marketing partnerships with the following organizations to help promote Viva Pinata.

Kellogg's

Characters from the tv show will appear on 70 million boxes of Kellogg's cereals.

Radio Disney

Radio Disney will run on-air and Web promotions tied to Viva Piñata's music.

Target

Rare will offer digital in-game "accessories" for piñatas (sunglasses, hats, etc.) via an "unlock code" exclusively from Target stores.

Schools

Schools in New York, Los Angeles and Chicago have distributed a million book covers promoting the show.