FeralKitty
09-24-2011, 06:26 PM
From CNET (p://news.cnet.com/8301-13506_3-20108336-17/apple-tops-in-customer-satisfaction-for-8th-year/):
For the eighth year in a row, Apple's Macs have satisfied more customers than any other vendor's PCs.
The American Customer Satisfaction Index (ACSI), which analyzes consumer feelings toward consumer electronics and appliances, among many other products, said today that Apple's Macs received a score of 87 on the index's 100-point scale measuring customer satisfaction regarding computers. The company's satisfaction score is up 1 percentage point compared to last year's tally, and up 18 percentage points from its low in 1998. What's more, Apple's 87 is the highest mark the company has received since 1995.
"In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300 percent," Claes Fornell, founder of the ACSI, said in a statement. "Apple's winning combination of innovation and product diversification--including spinning off technologies into entirely new directions--has kept the company consistently at the leading edge."
Apple's victory in customer satisfaction is by no means new for the company. Just this month, the company took the top spot in a J.D. Power study (http://news.cnet.com/8301-13924_3-20103501-64/apple-samsung-top-j.d-power-satisfaction-survey/) on customer satisfaction with smartphone makers. The firm has even won honors for delivering one of the best online retail experiences to consumers, earning a score of 82 out of 100 in customer satisfaction in a study released last year by research firm ForeSee Results (http://news.cnet.com/8301-1023_3-20026806-93.html).
Read more... (p://news.cnet.com/8301-13506_3-20108336-17/apple-tops-in-customer-satisfaction-for-8th-year/)
For the eighth year in a row, Apple's Macs have satisfied more customers than any other vendor's PCs.
The American Customer Satisfaction Index (ACSI), which analyzes consumer feelings toward consumer electronics and appliances, among many other products, said today that Apple's Macs received a score of 87 on the index's 100-point scale measuring customer satisfaction regarding computers. The company's satisfaction score is up 1 percentage point compared to last year's tally, and up 18 percentage points from its low in 1998. What's more, Apple's 87 is the highest mark the company has received since 1995.
"In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300 percent," Claes Fornell, founder of the ACSI, said in a statement. "Apple's winning combination of innovation and product diversification--including spinning off technologies into entirely new directions--has kept the company consistently at the leading edge."
Apple's victory in customer satisfaction is by no means new for the company. Just this month, the company took the top spot in a J.D. Power study (http://news.cnet.com/8301-13924_3-20103501-64/apple-samsung-top-j.d-power-satisfaction-survey/) on customer satisfaction with smartphone makers. The firm has even won honors for delivering one of the best online retail experiences to consumers, earning a score of 82 out of 100 in customer satisfaction in a study released last year by research firm ForeSee Results (http://news.cnet.com/8301-1023_3-20026806-93.html).
Read more... (p://news.cnet.com/8301-13506_3-20108336-17/apple-tops-in-customer-satisfaction-for-8th-year/)